DON'T NEED A TITLE. MINI, INSPIRED BY ORIGINS.
MINI AUTOMOTIVE BRAND EXHIBITION – MILAN, ITALY.
The classic Mini not only changed the world of automotive and design, but the whole meaning of urban mobility – and made it contemporary. Sir Alec Issigonis thought developed a car that was relevant to the times. It offered reduced fuel consumption and ultra-compact dimensions, yet was spacious enough to accommodate four passengers and their luggage. MINI presents "Don’t Need A title. MINI, inspired by origins." It's a fascinating exhibition that tells the story of one of the world's most important motoring icons. Immerse yourself in the values that make up MINI's DNA, and take an experiential journey through its past, present and future. The exhibition epitomises iconic style, personality and creativity – just like the MINI. The different rooms showcase its unique features, facets and heritage. It is soon clear that you don't need a title, just the name – MINI – to understand the origins of a legend.
MINI IN DESIGN.
MINI stands for design competence. It is synonymous for stylish cars, stand-alone character and contemporary yet timeless design. From reinventing our own design icon to collaborating with industry leaders, design is the bond and bridge for everything we do. The MINI IN DESIGN area places MINI in a greater design context by showcasing our creative approaches and innovations.
MINI has always been more than a car. It's a mover. It's understood, captured and driven the zeitgeist for decades. True trailblazers always exhibit irreverent attitudes. MINI's bold defiance still attracts creative personalities who become fervent ambassadors. PERSONALITIES looks at the many cultural icons – like the Beatles and Mary Quant – who've embodied the brand, and are still accompanying us on our journey.